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Thursday, April 7, 2005
DMeurope.com
B2B websites overtake offline media as first for business information - survey

UK business decision makers regard business-to-business (B2B) websites as the most useful media source for finding work-related information, well ahead of print business publications, national and regional newspapers, and web portals, according to research from the UK Association of Online Publishers (AOP).

Thirty-nine per cent of the 300 business decision makers interviewed by telephone in January, 2005, said that search engines such as Google were the most useful source for finding information relating to their work. However, of the media (destination) sources that were listed as options, B2B websites came out top. Twenty-four per cent of business decision makers agreed that B2B websites are the most useful source of information, above print business publications (14 per cent), national and regional newspapers (four per cent each), web portals such as MSN, Yahoo and Wanadoo (three per cent), and exhibitions (also three per cent). Other B2B online media products such as e-mail newsletters and alerts were listed by six per cent of business decision makers as being the most useful source.

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